Why Early-Stage Companies Should Split "Marketing" into Two Disciplines

Securing a term sheet is just the beginning. Learn how to navigate post-term sheet due diligence, from managing detailed data requests to customer validation, technical assessments, and market analysis, ensuring a strong foundation for investor partnerships.

Whether you're a VC evaluating a new investment or a management team considering an adjacent vertical, incisive market research is key. In this post, Emery Waddell shares his toolkit for finding the “signal” behind an informed thesis.

Navigating the early phases of scaling a software company can feel like steering a ship through a meteor storm in deep space…

The bane of every Founder & CEO’s existence: the dreaded board meeting…